As summer 2015 came to an end, the people at Ford decided to create an epic event to showcase their latest development, Ford’s Sync 3.
The new touch screen technology in their Escape allows you to easily navigate the city, call anyone in your contacts, change radio stations (or play your music from Spotify), hear text messages, and so much more – hands free.
The event began with a group of influencers coming together at Rock Lobster for a private, delicious lobster roll lunch, where we were paired up with another blog team to take on #TheHunt – a challenge a la The Amazing Race – where we jumped into the new Ford Escapes and, with a list of tasks in hand to complete in just 2 hours, we raced to complete as many challenges as possible.
Being the introvert that I am, at first I didn’t love the idea of being paired with strangers for the race, but it turned out it was a match made in heaven as they were just as competitive as we were, and they’re also super smart, sweet girls attending Ryerson, with a killer sense of style, so it was a fun day.
Our competitive spirit led to earning 3rd place out of maybe 10 teams (?) which we thought was pretty great, considering we never once cheated by splitting up to complete tasks.
After the challenge was over we drove to the Big Crow for a fabulous BBQ dinner, and then it was time to drink. There’s nothing like an open bar after a day of adrenaline pumping competition.
While the point of the challenges was to get us familiar with Sync and how many great features it has to help out in just about any situation, it was the creativity of this event that really stuck with me. Too often, bloggers get invited to events with the intent to promote a new product and yes there might be food or an open bar, but that’s about it. I applaud the incredible PR team at National for coming up with something this unique, while also giving us a chance to experience the product features in action.
As for the car itself, I chose to let Tiffany do the driving during the race as we figured it would save time if only one person drove (competitive, right?) but I took it home this past Thanksgiving weekend, and I can’t rave about it enough.
I’ll admit I am known for my bad habit of radio channel flipping (ask anyone who’s ever been in a car with me while I’m driving, or sitting passenger). It’s one of the only stupid things I do when driving, because I can’t bear to listen to a bad song when I know there are all those other stations out there that might be playing a better one.
Being able to just say the name of the channel I want to listen to and have it change to that station is the greatest thing that’s ever happened to me, car wise. My eyes stayed on the road at all times, and I got to switch songs as much as I pleased.
Other amazing features include a camera for backing up, a beeping notification if you’re getting too close to an object (talk about avoiding bumps and scratches), heated seats, hands free (!!) parallel parking, and for an SUV – it only cost me $39 to fill up – which means it is incredibly fuel efficient.
If you’re in search of an inspired connected car, this is one worth taking out for a test drive.