Figure out what you can improve, make changes, and then measure some more. Depending on your schedule, monthly or quarterly reporting may work best, but weekly reporting may work well for others. Medical Science Social Media Guidelines - guidance for Medical Sciences Division’s staff and students who use or are planning to use social media to communicate professionally. Are you missing anything? The comparative element is a key part of the course, and is one feature that makes the course at Oxford unique. Oxford Institute of Social Policy. If you decide to create a new social media account please send an email with the account details to [email protected] so that we can add your account to the Brookes directory. A clear front runner was an animation based around how large a million was illustrated with facts gathered about the University; its collections, its outreach work, its research and student satisfaction rates. The Started in Oxford campaign was run over a two week period and received over 5 million impressions. These are some things to consider whether you are starting a new social media presence or maintaining an old one: Who are you talking to? Biography. (Likewise, remember to connect with your colleagues). Are you meeting your company’s goals with social media? Took place on 26 February and 7 March 2013. The final step is to carefully review your measurement program. Issues such as environmental change, poverty, cybercrime, economic and political turmoil, inequality, the movement of people and social development require a global response founded on research. A strategy is simple and actionable; it tells you what to do, how to do it, and when to do it for maximum results, as best fits your department or college. How do you interpret the numbers once you have them? Write deliberately and accurately. Christ Church, St. Aldates, Oxford, OX1 1DP, United Kingdom. How often? The message with the You Tube embed was created on the morning of the 18 of April when we were just a few dozen short of the million. Follow the etiquette of social media (be polite; respond to people; don't spam; give credit). Acknowledging and correcting mistakes promptly will help maintain rapport with your readers and, in some cases, even strengthen it. The best way to express your thoughts or opinions may involve few words. You’ve probably already started interacting on social media sites, depending on the type of information and the format of the content you’re sharing. Who's in charge of coming up with stuff to say? Brainstorm your offerings: Creating and offering value is what will make you stand out in social media. Oxford Political Theory Network. Family Policy, Gender and Demographic Change; Education, Social Policies and Inequalities; The Politics of Social Policy Reform; Poverty, Welfare and Social Exclusion; Inequality and Prosperity; All Research Projects. And which channels are most relevant to those goals? Is it retweets or reposts? It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide How many people are participating, how often are they participating, and in what forms are they participating? What content will you put on each one? This social media report template should help you to get started. Social media can serve a variety of purposes, from broadcasting news and information, to answering questions and engaging with a community. Identify your target audience: Don't get lost in the details here; use the demographic research you've already done, or just answer each question as quickly as you can from what you already know or with a minimal amount of research. What social media platforms will you use? How do your numbers compare to what you expected? The Origins and Consequences of Social Media Incivility. Guidance on the reasonable and appropriate use of Social Media … Site designed by Global DNR 2020 Explore the most comprehensive piece of research on news consumption worldwide. This policy is intended to minimise the risks of social media which can impact on the wellbeing of students and staff and the reputation of the University, so that students and staff can enjoy the benefits of social networking whilst understanding the standards of conduct expected by the University. Engage, respond, talk to people, help them, have conversations. We aim to lead the world in research and education. She is currently leading a large ERC project on the Politics and Practice of Social Media in Conflict.. Instead, choose one or two platforms, a primary message, and a primary means of communication. Jessica Turner, Social and Content Officer, spoke at the 2017 UAS Conference on how to develop measurable social media objectives and strategic goals, offering advice about best practice and dispelling social media myths. 2. What can you provide via social media that will help/interest/entertain your target audience? This social media strategy template should help you to get started. Share media such as photos, videos, audio, or even existing relevant articles. Don’t let your effort up to this point go to waste! The University recognises the capabilities, benefits and opportunities from the use of social media tools within the organisation. This is a good time to consider your schedule for regular reporting. Please note, should the university or your department institute policy regarding social media use, that policy would effectively supersede these guidance notes The tone of voice in your digital communication needs to fit in with university branding and the values you want to convey to your readers. On Twitter, for example, accessing tweets that are more than a few days old is very expensive, difficult, and far less reliable than collecting and archiving them in real time. It covers work by the Oxford Internet Institute, and work published within the journal itself. If you’re not sure which tools to use for which channels, ask around or do a quick Google search and you’ll find many options. Always give credit and link to your sources. We develop, contribute to and implement the policies, governance and strategies for IT provision across the University. (Be specific. However, each digital communication channel you choose to employ will have a different set of readers and a very different focus; therefore, in each instance, the tone of voice and personality utilised must be adapted accordingly. Current examples include Twitter, Facebook, YouTube, Skype, Instagram, Pinterest, Yammer and LinkedIn but the policy also includes the use of external internet messageboards and chat rooms. Before you jump into measuring every single tweet, photo and Facebook comment posted about your brand, first think about your goals with social media. Stuart Fowkes, Head of Digital Communications (maternity cover), discussed how to develop a social media strategy and offered advice about best practice. Learn more. Jessica Turner, Social and Content Officer, discussed the five things that you need to remember when starting a new social media presence or maintaining an old one. News about our research and teaching activities, and stories of our Faculty members' achievements recognised in the media. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more. Don't rely solely on automation. Set your goals first, then break the goals down into tasks, and then assign the tasks to your daily time slots (and/or your employees, and/or your outsourced help). This work includes analysis of how tools like social media bots are used to manipulate public opinion by amplifying or repressing political content, disinformation, hate speech, and junk news. The measurement part of this may take some time; so let the tools do their work. Keep the institutional position in mind—and think about how best to creatively share our most impactful stories. How do you decide what metrics you should be monitoring? Keep it “social” by watching, learning from, and amplifying the best finds from your audience. Social media best practice (24.01.17).pdf. Determine your goals: Goals can be anything from “build an e-mail list” to “get more people to attend events”; it depends on your goals and how you use social media and your website to interact with your audience. Set limits and benchmarks: You still can't do it all, so don't waste your time trying; focus on sticking to your strategy within a few social media spaces. ), What counts as a successful conversion? Social Media Impact (28.03.2017).pdf. Accept failures graciously. Is your content having the impact you want? 5. Make sure they’re tracking the social posts you’re interested in, do what you can to filter out spam, and then come back in a few days for steps 4 and 5. We provide the rigorous knowledge base and inspiration for new policies to address these challenges. But don’t measure just for the sake of having metrics. Remember social media are interactive channels of communication; any account you set up will need to be monitored regularly. Respect copyright laws. 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