Tag Archives: events
The way technology is changing vehicles is quite a thing to witness. The connected car is a thing of brilliance and beauty. As if our lives weren’t simple enough, now our cars are as useful as our smartphones.
Well, I didn’t think it could get much better – but the fact is – when it comes to audio, most cars have a decent system, but there is usually room for improvement.
Lucky for us, Ford figured out how to reach the pinnacle of car audio perfection by teaming up with Sony while they were designing their new 2016 Ford Explorer Platinum.
The new Premium Audio System by Sony includes 12 high-quality speakers in 10 areas throughout the car, including sub-woofers – meaning your car has a surround sound system – so everyone in the car gets the same epic sound quality experience (yes even way at the back).
I had a chance to test drive the car and it was almost comparable to concert quality sound – the Clear Phase and Live Acoustic technology ensures there is limited distortion (no matter how loud you blast it), which is key for those long highway drives when all you want to do is singalong at the top of your lungs to Springsteen to make the trip go by faster.
During the launch, myself and a group of bloggers were invited to the Sony Centre to check out the car while also experiencing the concert sound of the Sony Centre, to compare. It’s crazy to me how they were able to capture that live sound experience within the vehicle.
While I wouldn’t normally see the band Magic! out of my own volition, it was super fun to have a private show put on for the very small group of us, in a venue as large as the Sony Centre.
Sidenote – we also stopped for dinner at Pravda Vodka Bar for dinner – which, as a Vodka girl – I had always been meaning to try out. If you’re looking for a great date spot in Toronto, this is the place. Their drink menu is my dream drink menu.
Beyond the brilliant audio, the car itself is beautiful. It’s the largest vehicle I’ve ever driven, which normally would intimidate me, but with SYNC doing its job, and all the other perks it comes with, I was more than happy to drive this SUV around the city. The greatest perk of all might be the massaging seats. I’ve had heated seats before – but this takes it to another level. I get serious lower back pain from time to time and having this option was truly a blessing.
What can’t this car do? Seriously. If you want to impress your relatives this holiday, drive up in one of these. Everyone will want to take turns testing it out.
As summer 2015 came to an end, the people at Ford decided to create an epic event to showcase their latest development, Ford’s Sync 3.
The new touch screen technology in their Escape allows you to easily navigate the city, call anyone in your contacts, change radio stations (or play your music from Spotify), hear text messages, and so much more – hands free.
The event began with a group of influencers coming together at Rock Lobster for a private, delicious lobster roll lunch, where we were paired up with another blog team to take on #TheHunt – a challenge a la The Amazing Race – where we jumped into the new Ford Escapes and, with a list of tasks in hand to complete in just 2 hours, we raced to complete as many challenges as possible.
Being the introvert that I am, at first I didn’t love the idea of being paired with strangers for the race, but it turned out it was a match made in heaven as they were just as competitive as we were, and they’re also super smart, sweet girls attending Ryerson, with a killer sense of style, so it was a fun day.
Our competitive spirit led to earning 3rd place out of maybe 10 teams (?) which we thought was pretty great, considering we never once cheated by splitting up to complete tasks.
After the challenge was over we drove to the Big Crow for a fabulous BBQ dinner, and then it was time to drink. There’s nothing like an open bar after a day of adrenaline pumping competition.
While the point of the challenges was to get us familiar with Sync and how many great features it has to help out in just about any situation, it was the creativity of this event that really stuck with me. Too often, bloggers get invited to events with the intent to promote a new product and yes there might be food or an open bar, but that’s about it. I applaud the incredible PR team at National for coming up with something this unique, while also giving us a chance to experience the product features in action.
As for the car itself, I chose to let Tiffany do the driving during the race as we figured it would save time if only one person drove (competitive, right?) but I took it home this past Thanksgiving weekend, and I can’t rave about it enough.
I’ll admit I am known for my bad habit of radio channel flipping (ask anyone who’s ever been in a car with me while I’m driving, or sitting passenger). It’s one of the only stupid things I do when driving, because I can’t bear to listen to a bad song when I know there are all those other stations out there that might be playing a better one.
Being able to just say the name of the channel I want to listen to and have it change to that station is the greatest thing that’s ever happened to me, car wise. My eyes stayed on the road at all times, and I got to switch songs as much as I pleased.
Other amazing features include a camera for backing up, a beeping notification if you’re getting too close to an object (talk about avoiding bumps and scratches), heated seats, hands free (!!) parallel parking, and for an SUV – it only cost me $39 to fill up – which means it is incredibly fuel efficient.
If you’re in search of an inspired connected car, this is one worth taking out for a test drive.
There’s a wonderful event happening next Friday at The Courthouse (57 Adelaide St East) at 8:30pm in support of both breast and prostate cancer, called the Red and White Ball. It has been happening in the city annually since 2002, raising over $100,000 for Rethink Breast Cancer.
After 10 years of dedication to women’s health issues, this year they decided to open it up to highlight men’s health as well. All proceeds raised will be split between Rethink and Prostate Cancer Canada – hence “a kiss of blue.”
Tickets to the event are $60 and include free wine and champagne until 10pm, sandwiches and appetizers, a DJ, a candy bar, a special dance performance, an auction featuring six talented artists, raffles for amazing prizes, gift bags filled with goodies and more. It is sure to be a night to remember, and all to support two very worthy causes.
Want to go? Win a pair of tickets to this party by subscribing to TTRO by entering your email in the sidebar where it says Subscribe – you must confirm by hitting the link in the email you receive in order to be entered. If you are already a subscriber, just comment below using the email address you used to subscribe where it asks for your email (not in the body of the comment) so I can verify.
As usual, Facebook fans can also get an extra entry by liking the status about this giveaway!
Winner will be chosen and emailed on Wednesday May 29th. Don’t forget to dress in red and white!
Gotta commend The Grid for this creative celebration of a successful year after abandoning the Eye Weekly name and re-branding into a stellar online and print Toronto news source. More and more it seems Toronto is food obsessed, with the Food Truck initiatives being (in my opinion) at the heart of this movement toward wider access to more interesting menu options. I am incredibly excited for those soft shell crab tacos, not gonna lie.